LUMO to launch Aotearoa’s largest roadside digital billboard

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LUMO Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a new premium opportunity for advertisers to build brand impact at scale in central Auckland.

Located on the corner of 898 Great South Road, Penrose, LUMO-Great Southern Lights will go live on November 2.

The site reaches 95,000+ Kiwis weekly and delivers 2.2 million impressions*. The audience includes commuters, trade fleets, business decision-makers and retail customers. The site also connects key areas across the city like Auckland Airport, the CBD, Sylvia Park, IKEA and as well as being in close proximity to Mt Smart Stadium. ‍

LUMO co-founder and CEO Phil Clemas says the new site reflects the growing demand from advertisers for premium digital OOH that combines strategic location with standout creative potential. “LUMO-Great Southern Lights gives brands a rare combination of scale, visibility and time in one of Auckland’s busiest transport arterials. Positioned on a main arterial route corner on Great South Road, it will be seen early and viewable from all four intersections, presenting a genuine opportunity for advertisers to build fame and for agencies to develop work designed specifically for the environment,” he says.

*knOOH, Reach & Impressions reporting, AP18+, 100%, 2026)

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