Together and LUMO’s new Cupra campaign is a 3D billboard first

Automotive brand Cupra is bringing a new dimension to NZ out of home advertising, with Aotearoa’s first-ever 3D motion roadside billboard.

Independent media agency Together planned and delivered the campaign, in partnership with LUMO Digital Outdoor.

Launching across LUMO’s Subtle-enabled digital billboard network in Auckland, the campaign combines anamorphic 3D creative with motion technology. This creates an immersive experience that appears to extend beyond the physical screen. It’s a first for the New Zealand market.

“For a challenger brand like Cupra, standing out is essential,” says Together client principal Georgia McNaught.

“We wanted to create something that genuinely stops people in their tracks while remaining true to the brand’s premium positioning. This partnership with Lumo allowed us to combine innovative media with equally innovative creative.”