LUMO’s Subtle motion format moves beyond Auckland into selected Tauranga and Christchurch sites

Launched in Auckland in April, the format can now be booked across three key markets on LUMO’s network. For advertisers, it means more ways to bring a bit of movement into roadside digital campaigns without going full Times Square.

In Christchurch, Subtle is now available on LUMO’s Innes and Cranford sites. In Tauranga, it is available across Tauranga South In/Out and Bayfair In/Out.

Since launch, LUMO has run more than 50 Subtle campaigns for advertisers wanting extra movement in their DOOH creative.

The format is particularly useful on large-format sites, where even small shifts can create strong visual impact.

Phil Clemas, LUMO Co-Founder and CEO, says the expansion reflects growing demand for motion formats that work in a practical roadside setting. "Subtle motion is redefining out-of-home advertising by enabling ground-breaking creative work to come to life. We are now accelerating the rollout of this unique capability across the LUMO network, with more updates on the horizon.”

LUMO says more sites across its 117-site network are expected to be added over time.