Vistar Media Welcomes Brooke Rau as Account Director

Vistar Media has welcomed Brooke Rau to its growing New Zealand team as Account Director, reflecting the company's continued investment in supporting the evolution of the local out-of-home industry.

Working alongside agencies and advertisers, Brooke will help clients unlock new opportunities through smarter planning, audience-led insights and programmatic out-of-home solutions. Her appointment comes as more brands look to combine the scale and impact of OOH with the flexibility, precision and accountability that programmatic delivers.

Brooke brings a wealth of experience spanning retail media, adtech and data partnerships. She joins Vistar Media from Market Media, where as Head of Client Partnerships – Agency she helped connect non-endemic brands with New Zealand's largest integrated retailer through strategic, data-driven partnerships. Her career also includes roles with Quantcast across New Zealand and Melbourne, along with media experience in London.

The appointment is the latest example of Vistar Media's ongoing commitment to investing in New Zealand's OOH market, strengthening local expertise and helping agencies, advertisers and media owners continue to grow the capabilities of digital and programmatic out-of-home.

Vistar Media NZ Sales & Partnerships Director Sandra Scott said Brooke's experience across adtech, retail media and data partnerships made her a strong addition to the team at a time when programmatic DOOH continues to gain momentum.

"Brooke brings a wealth of knowledge and a genuinely collaborative approach to client partnerships. We're thrilled to welcome her to the team and look forward to continuing to support the growth and evolution of New Zealand's out-of-home industry together."

"I'm excited to be joining Vistar Media at such an exciting time for the industry," says Rau. "Having built my career across retail media and data-driven partnerships, this feels like a natural next step, giving me the opportunity to dive even deeper into the world of out-of-home and help brands make the most of this fast-evolving channel."

Rau is based in Vistar's Auckland office, supporting agencies and brands across the country.