NZ’s first 3D digital roadside billboard goes live

The 26th of September started with Burger King launching a first-of-its-kind Whopper® campaign in collaboration with MBM, Pitchblack Partners, and Go Media, unveiling Aotearoa’s inaugural 3D digital roadside billboard.

Debuting on Go Media’s premium Fanshawe Street billboard in Auckland’s CBD, the creative features Burger King’s iconic Whopper® popping out from the screen.

“We’re always looking for new and innovative ways to celebrate Burger King’s amazing burgers, so when Go Media approached us with this opportunity, we jumped at the chance,” says Nureete Burnie, Business Director, MBM.

Leann Smith, Head of Marketing & Digital, Burger King, says the chance to showcase Burger King’s Flame Grilled Whopper® in this way “was too good to pass up”.

“[T]he nature of 3D, and Pitchblacks exceptional creative, highlights the magnitude and flame grilled goodness of the Whopper® to perfection.”

Burger Kings campaign will feature Go Media’s Fanshawe Street site for the next two weeks.

Matt Field, National Sales Director at Go Media, says it was “a pleasure collaborating with MBM and Pitchblack to bring this innovative creative to life”.

“The entire process, from initial idea through to execution was seamless. Burger King has a rich history of pushing creative boundaries in the OOH space, and this project is yet another stellar example of their willingness to push (creative) boundaries and explore new ways of doing things.”