OMA’s 2023 Buy in Season for Healthy Returns campaign report

Leading by example, the OMA, in partnership with Health & Wellbeing Queensland and Nutrition Australia earlier this year ran their third healthy eating campaign - Buy in Season for Healthy Returns, that featured everything needed to have an effective Out of Home campaign - incredibly eye-catching creative, Multi Channels and Multi Formats.

The campaign showed how Out of Home can influence behaviour, create a strong call to action and create curiosity and talkability.

It also highlights how Out of Home’s position in the real world is so perfectly placed to deliver audiences to the online world - 70% of people who recalled the campaign visited the boostyourhealthy.com.au website

The full study can be found here