Out of Home Never Looked So Good - August
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns.
We would love to see your genius at work; send us your campaign.
Samsung
Aotearoa: To celebrate the launch of its highly anticipated Galaxy ZFlip5 and Galaxy ZFold5 smartphones, Samsung partnered with JCDecaux to deliver a seamless real-world/digital-world experience.
Collaborating with digital creative agency, Tribal, and media agency, Spark Foundry, JCDecaux captivated Kiwis with this media-first, innovative omnichannel campaign that saw Samsung take over JCDecaux’s iconic ‘The Continental’ digital location in Auckland for two-hours on July 27th during the bustling evening commute. Fans were asked via Samsung’s Tik Tok and Instagram platforms to share what they were willing to trade to win the new Galaxy ZFlip5 device, with the best answers displayed in real-time on the screen for thousands of Auckland commuters to see. To extend the reach of the Out-of-Home activation, the entire two-hour takeover was live-streamed across Samsung’s Tik Tok and Instagram channels, allowing entrants to see their answers displayed publicly across their private devices.
Digital Creative Agency: Tribal
Media Agency: Spark Foundry
Out of Home Format: Billboard Large Format
Sky Sports
Aotearoa: FIFA Live Scoring across large formats provided fans with live score updates from the FIFA Women's World Cup 2023, keeping them in the know while on the go.
Media Agency: OMD
Out of Home Format: Digital Billboard
Auckland Transport - FIFA Women’s World Cup
Aotearoa: The idea came from the AT creative team to turn the bus shelter into a football goal. The artwork was created by artist Miriama Grace-Smith (Ngāti Hau, Ngāti Maniapoto, Ngāti Toarangatira and Ngāti Porou).
The wāhine represents the World Cup players, surrounded by the energy and excitement of the event formed by her hair. The figure to her right is her kaitiaka (guardian), a taniwha. The ocean waka and waves represent the great journeys of people travelling from around the world to the tournament. The symbols on the ball are mangōpare (hammerhead sharks), representing strength and determination. The symbol on her legs is puhoro, which represents speed.
Out of Home Format: Street Furniture Special Build
Elemental AKL 2023
Aotearoa: Transformed Auckland CBD's Commerce St into a vibrant double bus shelter showcase to promote Elemental AKL festival (July 20 - August 6) a dynamic celebration of Arts, Eats, and Beats!
Media Agency: MBM
Out of Home Format: Street Furniture Large Format
WellingtonNZ
USA: Tourism promoter WellingtonNZ in partnership with creative shop Eightone developed this fabulously engaging activation aimed to entice Americans looking for a change to consider Wellington,
A Custom-built ‘Esc’ key was placed in a central Manhattan plaza, with curious passersby invited to press the huge button and be matched with personalised live job vacancies in Wellington on a huge billboard screen nearby.
The full experiential video can be viewed here
Creative agency: EightyOne
Media agency: EightyOneM
Improv Everywhere (US): Activation and Production Agency
PR Agency (US): M Booth
PR Agency (NZ): Thorn PR
Format: Digital Billboards/Experiential
NZSki
Aotearoa: LUMO partnered with NZSki, to deliver this clever campaign targeting those looking to make a trip to the slopes ⛷️The dynamic campaign provides real-time information for potential travellers - including current weather conditions, road closures, lift availability and snow base data ❄️
Agency:
Out of Home Format: Digital Billboard
Women’s Refuge New Zealand
Aotearoa: Making a Difference, One Night at a Time! This incredible campaign by @womensrefugenz - '17,680 Nights of July' is the brainchild of @eightyonenz where they brought to life a calendar poster that stretches for meters in the heart of Wellington. Each night represents a safe haven, highlighting the vital accommodation support provided by Women’s Refuge every month.
Thanks to generous New Zealanders, the campaign raised an incredible 26,219 nights, making it the most successful month of fundraising ever for Women’s Refuge.
Agency: Eightyone
Out of Home Format: Street Posters
Waka Kotahi
Aotearoa: Waka Kotahi, always needs to find new ways to keep their road safety messaging fresh and create cut-through. Designed specifically for cinema foyers, these “movie posters” spell out Waka’s core messages with a big dose of pulpy, retro fun
Agency: FCB
Out of Home Format: Cinema Digilites
