Out of Home Advertising Trends for 2022

A recent opinion piece written by a staff writer at Martech Series looked at what they saw to be the top 4 trends in 2022;

  1. Reach audiences via multiple touchpoints

  2. Storytelling abilities

  3. Dynamic capabilities

  4. Geo-Targeting

Without a doubt, these are key reasons why many brands continue to choose Out of Home as a channel option. However, the team at OOHMAA would take this further and say Out of Home is in a ‘perfect storm’; many consumers are developing a sense of digital fatigue, advertisers are experiencing a growing dissatisfaction with digital media while Out of Home Aotearoa is improving its real-time data, developing and expanding its pDOOH offering, delivering a universal Audience Measurement system via Calibre and continuing to invest in world-class research and insights; all of these initiatives should ensure Out of Home is well placed to weather the forecasted downturn in the market.

Previous
Previous

MediaWorks is By Their Side

Next
Next

oOh!media adds to its retail footprint in East Auckland