Out of Home Advertising Trends for 2022
A recent opinion piece written by a staff writer at Martech Series looked at what they saw to be the top 4 trends in 2022;
Reach audiences via multiple touchpoints
Storytelling abilities
Dynamic capabilities
Geo-Targeting
Without a doubt, these are key reasons why many brands continue to choose Out of Home as a channel option. However, the team at OOHMAA would take this further and say Out of Home is in a ‘perfect storm’; many consumers are developing a sense of digital fatigue, advertisers are experiencing a growing dissatisfaction with digital media while Out of Home Aotearoa is improving its real-time data, developing and expanding its pDOOH offering, delivering a universal Audience Measurement system via Calibre and continuing to invest in world-class research and insights; all of these initiatives should ensure Out of Home is well placed to weather the forecasted downturn in the market.