Out of Home Never Looked So Good - August
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns.
We would love to see your genius at work; send us your campaign.
Domino’s
Aotearoa - To launch its latest innovation in the New Zealand market – Burger Pizza – Domino’s has tapped into Wavemaker’s data and tech-driven capabilities to develop an innovative, targeted, high-impact campaign.
The campaign started with a week-long teaser with billboards popping up around Auckland, leaving Kiwis wondering what new burger invention Domino’s was adding to its menu. Their questions were finally answered, with the Domino’s Burger Joint Range revealed.
Using MediaWorks's extensive Billboard channel Domino's programmatic campaign ran in Auckland with a 500m in close proximity filter to other Quick Service Restaurants.
Michael Hill Jewellers
Aotearoa - In August, Michael Hill launched a new bridal campaign, using the love story at the heart of the business, as inspiration – between Michael and Christine Hill. Whilst TV had a role in the campaign, a 2-minute video was the hero asset for the campaign, and Out of Home was used to drive interest in the film and drive people online to watch. Large Format was used to drive interest and emotional engagement, through commanding imagery and intriguing copy. The beautiful campaign is an excellent example of the relationship between the online and offline worlds, or the public and private screen - Out of Home was considered an optimum channel to drive mass awareness and talkability within the launch week.
Out of Home: JCDecaux NZ
PepsiCo - Pepsi Max
UK - PepsiCo and Pepsi Max let there can do the talking with this standout PopFizzAahh creative by Mother London. Brought to life across impactful fame-building banners and the ever-eye-catching Deepscreen technology across Large Format Display.
Out of Home: Various Large Format Display
New Zealand Olympic Committee - Commonwealth Games
Aotearoa - To celebrate Aotearoa’s most successful Commonwealth Games with a record-breaking number of medals, JCDecaux and D4 partnered to share updates with the public of Aotearoa in near real-time, with announcements regarding medal outcomes, sharing social updates and regular medal tally updates.
Out of Home - JCDecaux Large Format & Airport Network