Lumo’s 2026 Pixel Awards promise to be the biggest yet

In 2019, Lumo established the Pixel Awards, which aim to promote creativity and innovation in the industry by using the dynamic capabilities of digital out of home.

This year Lumo are inviting marketers and teams, along with creative and media agencies, to take part. The 2026 awards will include a new Programmatic Pixel, to encourage buyers using programmatic platforms, which saw a 28% increase in spend last year compared to 2024.

Also, for the first time, the Pixel Awards are extended to Australian media and creative agencies that plan and buy out of home in New Zealand, making this the first digital OOH awards programme open to both New Zealand and Australian brands.

Judging and the Awards ceremony will be scheduled for August with dates to be confirmed soon.

Visit pixelawards.nz for more information and mark July 1, 2026, in your calendar for when entries for Pixels 26 will open.

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