CBD’s audiences are back
For the first time since mid-January, we see both City-wide and CBD audience numbers across the five main cities of Aotearoa either at or close to their usual numbers.
Since early December, Tauranga has been the outlier in this evaluation with a steady decrease in City-wide audience numbers which we put down to the nature of the city; it's a holiday destination for many and over the summer months saw a significant increase in audience numbers.
Across all cities measured; Auckland, Hamilton, Wellington and Christchurch, CBD audience numbers significantly increased week on week as returning workers have settled into a more balanced work from home schedule. Auckland experienced its most significant surge in audience numbers sitting at the highest level since early January this year.