Out of Home Never Looked So Good - May
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
TVNZ - Lego Masters
NZ - Bringing out the inner child in us, Blacksand partnered with MediaWorks and oOh! Studio to transform the streets of Auckland into a bricktastic wonderland to promote 'LEGO® Masters NZ' on TVNZ.
The teams' legofied' street furniture and billboards, creating bursts of colour through bricks and Panorama / Superama wraps. The street furniture also features benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free-standing unit (FSU) between shelters was also transformed into a giant LEGO block.
Adding extra impact, Blacksand created eye-catching creative utilising the impressive size and visibility that buses offer.
Out of Home: MediaWorks Buses and Billboards and oOh!media
Corona
UK - Corona expanded on its "From the Natural World" campaign with a foliage-lined billboard designed with Wieden+Kennedy in Brighton, England, that casts the shape of a bottle over a label and reveals hidden messaging daily from 6:30 p.m. to 6:45 p.m.
Relinquished all control and allowing the power of the sun to take over, shining a light on the beauty and benefits of using 100% natural ingredients was a bold move but the results are brilliant.
44th Sydney Gay and Lesbian Mardi Gras
AU - For the fourth consecutive year, the Sydney Light Rail spread the love and the 2022 ‘United We Shine’ Mardi Gras message throughout Sydney. This year’s external wrap and internal domination are adorned in the inclusive theme which features hearts and celebrates every colour of the Progress Pride Flag.
In addition to the Light Rail, this year’s campaign also made waves on the water with a full takeover of assets inside one of Sydney Ferries iconic First Fleet vessels, and two large scale activations were erected at Circular Quay which commuters and pedestrians are able to enjoy.
A 70-metre ‘Rainbow Road’ was installed along the length of the Circular Quay Light Rail stop, while a Photo Wall featuring the iconic Mardi Gras logo was live on Wharf 4 at Circular Quay, bringing the Mardi Gras festivities to the heart of Sydney.
Out of Home: TorchMedia
Coca-Cola - Fanta
International - Taking a Gold in this years OBIE awards is this effect Halloween campaign from Isobar.
Out of Home - Billboard
