Tunes, Rides & Six60!

News
Written By Natasha O'Connor

Using the wide breadth of MediaWorks’s Out of Home portfolio AT(Auckland Transport) teamed up with The Edge to get everyone to hop on public transport and get to the gig on time!

The message ran across MediaWorks buses (internally and externally) and Commuter Hub via trackside billboards, internal digital panels and billboards.

Bringing ‘an edge’ to this campaign, The Edge crew jumped on board the train to warm up the vocals with some Karaoke before the gig. 

Natasha O'Connor
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