TVNZ's LEGO® Masters NZ takes over central Auckland

If you are walking or driving around the Symonds Street Bridge Hub area in Auckland, it won't be hard to spot the latest eye-catching campaign from the talented team at oOh! Studio.

Bringing out the inner child in us, oOh! Studio and Blacksand have partnered up to transform the streets of Auckland into a bricktastic wonderland to promote 'LEGO® Masters NZ' on TVNZ.

The teams' legofied' the space, creating bursts of colour through bricks and Panorama / Superama wraps. The shelters also feature benches that have been transformed to look like bricks and a roof display of trailing LEGO® bricks. The free-standing unit (FSU) between shelters was also transformed into a giant LEGO block.

This campaign will bring a smile to adults and children alike and cut through the most gloomy of Autumn days.

Previous
Previous

oOh!media - Beyond the Household Shopper

Next
Next

Out of Home Drives Online Activation 5x-6x above expected rate - OAAA’s latest study reveals