oOh!media - Beyond the Household Shopper

Retail centres are evolving, and so are their audience, leading to oOh!media developing 'Spotlight: Beyond the HHS'. This is an in-depth channel-focused update to provide agencies and advertisers with the analysis and insights to drive informed decision making.

In the latest update, oOh! take a look at the New Zealand retail sector, how it has been impacted by Covid and how the future is looking. It also focuses on the audience, providing essential insight into the 'Kiwi shopper'. The results may surprise you!