VAST named Media Sales Team of the Year at the 2026 Beacon Awards.

At its heart, this recognition acknowledges something the team at VAST have believed for a long time: regional and suburban New Zealand matters.

While much of the Out of Home planning conversation has traditionally centered on the biggest central metro environments, VAST has worked hard to build a different role in market — one that champions the power of regional and suburban audiences, and helps advertisers create campaigns that are broader, more balanced and more relevant to how people actually live.

That role has never been about questioning the strength or importance of others. It has been about showing how VAST can help complete campaigns in ways that add real value.

To be recognised alongside such formidable businesses as JCDecaux, TVNZ and NZME is extremely humbling and makes this achievement even more meaningful.

The team at VAST extends a huge thank you to their clients, agency partners, and everyone who has backed and believed in what they are building. They are proud of what this says about their team, their role in market, and the momentum behind what comes next.