The adage 'the medium is the message' asserts that the formats we use significantly impact the messages we share. So how does the Outdoor format impact the human brain and contribute to overall advertising effectiveness?

No surprises that traffic will be impacted by the level 4 restrictions and while we don’t yet have a full week’s worth of data to analyse we can report that Wednesday’s (18 August) Auckland traffic volumes closely mirrored Level 4 in April 2020.

The data we have from Wednesday 18th August put Auckland traffic at 29% of the February 2020 baseline with near consistency through the rest of last week - Thursday 19th at 28%, Friday 20th at 27%, Saturday 21 at 25% Sunday 22 at 25%.

The first full week of data at level 4 will be available on 30 August, however, daily numbers will be available and updated here.

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